IDF treats settlers as a PR problem

by Yaniv Reich on November 30, 2009

Instead of using its power to enforce international law in occupied Palestine, the IDF decides instead to launch a new hasbara (propaganda) unit to combat its ever-deteriorating image in the public mind. Maybe instead of hiring new Tweeters and Facebookers, the IDF could boost its credibility by conducting an honest and far-reaching investigation into its recent war crimes and stopping Jewish terrorists from stealing and colonizing Palestinian land. Just an idea…

From Haaretz:

New IDF Web 2.0 unit to fight enemies on Facebook, Twitter
The Israel Defense Forces Spokesman’s Office is to begin drafting computer experts with an eye toward establishing an Internet and new media department unit, Army Spokesman Brig. Gen. Avi Benayahu said Monday.

Speaking at the Eilat Journalists Conference, Benayahu said the new department would focus on the Internet’s social media networks mainly to reach an international audience directly rather than through the regular media.

The new unit, as well as an initiative by the Information and Diaspora Ministry to train people to represent Israel independently on the Internet and in other arenas, were presented Monday at the conference during a panel discussion on Israeli public relations abroad.

Responding to criticism of Israel’s ability to face hostile entities on the Web, Benayahu said the new program would be able to deal with the problem. He said that from each group drafted to the Army Spokesman’s Office, between eight to 10 young people who are experts in Web 2.0 – YouTube, Facebook and Twitter – to be identified before induction, would be assigned to the new department. The new recruits would be put to work in the new media unit after undergoing a general Army Spokesman’s Unit training course.

Benayahu told Haaretz the new program would be up and running in a few months.
The Spokesman’s Office has also contacted bloggers who are known as opinion-makers and sent them information and pictures directly.

Hey IDF spokepeople, I’m still waiting for my direct informational packet from you.

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